Fruits and Veggies - Fresh Canned Frozen

Campaign Background

Goodness in Many Ways is the result of the collaborative efforts among diverse stakeholder groups across the province representing government, business, not for profit organizations, and district health authorities (Public Health Services). A needs assessment completed in 2006 identified a gap in the promotion and coordination of vegetable and fruit at the provincial level and outlined the need to develop a provincial social marketing strategy focused on the benefits of vegetable and fruit consumption.

Partner Stakeholders of the Provincial Healthy Eating Nova Scotia strategy include:

Quick Tip:

Start your day with a fruit. Include frozen berries in a smoothie or add them to cereal.